You have seen them in your email box.This is what I just received in my inbox not too long ago.
A Video that you can actually click and it will play. However, of course you find out it will not play in your email. It is only a graphic that looks like a video say from Youtube.
So I was recently asked how do you make a Video Email work?
Tha short answer is you don't.
You simply create a snapshot of your Video you wish to link to, and then put it into your html email editor as a graphic that links to a Video URL.
So how I explained it was by demonstration. One of the best ways to teach. I took a snap shot of one of my most recent Videos. I used my favorite snapshot tool-Snagit. I then layered an arrow play button on top of the graphic. I got the icon at my favorite Icon location called http://www.iconfinder.com/.
Here was finally what the graphic looked like. Now it is ready to paste into an email editor and link to its real web location. This is a video of yours truly, many years ago when I was a web marketing extraordinaire in training. In Business school we were learning Pascal on punch cards if that tells you how long ago it was.
Google +1 is a similar tool. Bing has the advantage of getting some of at least Facebook data to include in their ranking factors. But Google cannot get very deep profile data. Not until starting the Google Plus One Social Network.
Which in many ways is bringing all their tools into one house. By conglomerating all their tools into one profile Google is able to measure your own authority better.
This brings to mind a video I recently did that displayed the advantages that Facebook and Google have over one another.
Facebook launched their social graph over a year ago. And Google uses a concept called FOAF. Friend of a friend. By measuring the authority of each friend that is "linked" to another friend, the idea is that the authority can drip down through the network.
Very similar to linking.
On Page Social Networks
On Facebook your pages are indexed onto Google or Bing to the extent that Facebook or any other social network will allow them. Your personal profile is ranked slightly with limited info and a chance for a no followed generic anchor text.
While a Fanpage gets indexed. Thus its important to title Fanpages correctly. The name of the page is the title tag. Also any text you provide. And probably the most underutilized part of Fanpages that offers a gold mine of ranking potential. The Notes.
It is more important than ever to embrace a publishing model to allow you to rapidly take advantage of publishing opportunities and rapid change in the social media and searchable web.
On flawed SEO logic: remembering simple scientific method helps. So if variables are not isolated it is quite difficult to make an authoritative declaration of causality. Only experience can be declared.Similar to believing that just because there are firetrucks at a fire means that trucks causes fires.
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